If you’re going to spend money on an experiential event, your brand activation should be about more than just selling stuff. Sure, people need to buy things—but they also want experiences that align with their values. So how can you make sure your events are the ones people talk to their friends about? By creating personalized experiences that connect your brand with the values of its audience. Here are five ways to do exactly that:
Custom merchandising is the fastest-growing form of marketing in the world. It’s a powerful way to engage with your audience and .
Custom merchandising at experiential events is an ideal way to show customers how your product or service works, which can help build brand loyalty. In addition, it’s an effective way for companies to promote their products and services in an engaging way — one that encourages customers to interact with them more than traditional advertising does!
The popularity of custom merchandising has grown exponentially over the past few years as brands have realized its potential as a promotional tool for event marketing campaigns. As a result, we’ve seen many businesses starting up or expanding their own programs—but there are still some questions about how best to use them effectively at events.
Learn More Why In-Store Experiences & Events Matter
CUSTOMIZED MERCHANDISE IS A GREAT WAY TO MAKE YOUR BRAND STAND OUT AND CONNECT WITH YOUR AUDIENCE. IT CAN BE USED IN MANY WAYS:
You can use it as part of an event activation. For example, you could host a barbeque or party where people who show up will get their own custom t-shirts printed with the date and place of the event. This makes for a good memento for attendees, and also helps other people know about your upcoming events!
It could also be used as part of a brand activation. Let’s say you have a new product that everyone wants to try out; why not give away some samples? The best way to do this would be through giving away customized hats or t-shirts with the name of your product on them! The more people wear these items around town, the better chance there is for them seeing other people wearing them too–and eventually getting curious about trying it themselves too!
LIVE PERSONALIZATION AT EXPERIENTIAL EVENTS IS A COOL WAY TO CONNECT WITH YOUR AUDIENCE
Personalization is one of the best ways to connect with your audience. And live personalization at experiential events is a great way to do that.
Personalize merchandising: One way to use live personalization at experiential events is by creating customized merchandise. For example, you can use RFID tags to print names or other content on items such as T-shirts, bags and hats in real-time. You could also print artwork based on images taken during an event or even make custom jewelry from 3D printers!
Create interactive experiences: Another way to use live personalizing at experiential events is by creating interactive experiences for your brand’s fans. Think about using facial recognition software for example; this will allow you to identify fans in the crowd and create personalized interactions with them throughout special booths or areas within your event space (or even outside).
Live Embroidery is a form of textile decoration where colored threads are sewn into a garment in a pattern or design. The word embroidery is derived from the French word “broder,” meaning to stitch. Embroidery can be done on the garment after it is made, or by embroidering the garment during its production.
Embroidery may be stitched over one thread (single needle) or over many threads (multiple needle). Multiple-needle machine stitching provides better control than single-needle hand-tacking and is usually used for heavier fabrics such as denim, upholstery and leather. Machine embroidered products lend themselves well to monogramming while hand-embroidered items are more suited for personalization with names, logos and other personalized information.
LIVE SCREEN PRINTING
Live screen printing is a remarkable experience for your attendees. It allows them to design their own custom apparel, t-shirts, sweatshirts, hats and more. The possibilities are limitless!
You can use live screen printing at an event or trade show where you want your guests to walk away with branded items that they can wear when they leave the event. Or you can use it for internal team building activities such as company retreats or conferences where everyone wants to leave with something unique from the experience.
Live screen printing makes it easy for even novice designers because there’s no need to worry about ink colors not matching up with their designs – everything is done in front of them on site so there’s no waste of time getting the design right before sending it off somewhere else like online ordering sites do today (where some designs just don’t look quite right).
LIVE LASER ENGRAVING
Live Event Laser engraving is the most versatile and cost effective way to customize your product. It can be used to create logos, names, dates and more. In addition to creating a beautiful piece of art on your product, laser engraving can also be used as a tool for branding purposes. Laser engraved products are visually stunning and therefore have greater appeal than standard imprinted items!
Laser engraving is not only ideal for small businesses who want their logo engraved on all of their promotional materials; it’s also perfect for anyone who wants an item but doesn’t want to pay extra money just so they can customize it themselves!
LIVE HEAT PRESSING
The heat press machine is a very versatile tool that can be used to print, emboss and transfer various materials. It typically offers full color capability and multiple plate graphics, allowing you to choose from a wide variety of options when creating your design.
The benefits of live event heat pressing include low waste (most excess material is reusable), fast turnaround times after the initial setup process, and no need for special printing equipment or screens (unless you want specialty effects such as embroidery or engraving). Additionally, since it does not require any chemicals or solvents for ink adhesion onto the material being printed on there are no health risks associated with working with this type of machine.