It’s time to take your merch to the next level and make it more than just a piece of clothing. By bringing your merch to life you will make it more memorable and allow customers to connect with it more fully. You can achieve this by creating exciting experiences in-store or creating an event with limited-edition merch. Creating an event around your new merch or invoking anticipation for your new drop is the best marketing you can do for your brand.
COLLABS WITH OTHER BRANDS
Collaborations are a great way to get the word out about your merch. They’re an opportunity for you to show off your stuff and get seen by a new audience. It can also lead to some awesome merch designs and ideas that you wouldn’t have thought of yourself.
Collaborations can be used as a marketing tactic, or just as something fun between friends. But before you team up with another brand or person, make sure there’s good chemistry between the two of you!
MAKE IT ACCESSIBLE AND AFFORDABLE
I know how fastidious you can get about shipping costs, which is why I’m telling you to make it affordable to ship. You don’t want your fans to think twice before purchasing something from you because they’re worried about the cost of shipping. And while they might not mind paying an extra dollar or two for an item, they probably won’t be happy if the shipping adds up to more than half of what they paid for their purchase! So here are some ways that you can minimize this cost:
Ship domestically with tracking (or internationally with tracking). If there isn’t a way for buyers to track their orders, then many will feel more comfortable using other options (eBay sellers who offer free tracking)
Let people who live in different countries pick up at conventions instead of having them pay for international shipping/taxes/customs fees
Check Out How to Make and Sell Custom Merch in 2022
MAKE THEM FUNCTIONAL
There’s a reason why people buy merch. They want to show off their fandom, or they just want to be able to say they have something that no one else does. If you can find a way to take your merch from being just another piece of swag into something more, then you’re onto something great!
You don’t need to create entire products for this—you can do it with any existing merchandise you have on hand. Just try asking yourself: what problem does my product solve? How might it make someone’s life easier? Can I turn the design into an accessory that makes people laugh or think?
Even if it’s not a full-on product like a mug or backpack, there are still ways that you can make your merch more than just an empty piece of clothing with your name on it. Here are some ideas:
MAKE IT CONNECT IN A PERSONAL WAY
Use your own story.
Use your own art.
Use your own ideas.
Use your own creativity.
Use your own voice and personality to sell merch, not someone else’s.
ENABLE CUSTOMER INPUT/CUSTOMIZATION
Enable customer input/customization.
A great way to increase sales is by enabling customers to make their own custom versions of your merch. This can be done through customization options, such as allowing them to add their name or choose the color of their purchase. It could also mean allowing them to write on your merch with a Sharpie pen, or using vinyl stickers that are removable and reusable.
Make it easy for customers to buy from you in the first place
With so many websites out there selling merchandise, it’s important that someone who is looking for your product knows where they can find it when they go online (or visit somewhere like Hot Topic). This means putting “buy now” buttons in obvious places and making sure that all of your social media links lead directly back into the site where people can purchase products from you!
Give customers an easy way to share their purchases with friends
Social media has made it incredibly easy for people all over the world to connect with each other—so why not take advantage of this by encouraging fans/followers on social media platforms like Facebook and Instagram? Good ideas include sharing pictures/videos showing how much fun they had wearing something new (especially if it was purchased directly from yours truly!), posting about upcoming events where new stuff will debut soon, etc. The possibilities really are endless here because anything goes when it comes down to efforts put forth by both parties involved!
Check Out How To Create A Personalized Event Experience
GET CREATIVE WITH HOW YOU SELL YOUR MERCH SO THAT YOU CAN STAND OUT FROM THE CROWD
You can get creative with how you sell your merch so that you can stand out from the crowd.
Make your merch more accessible and affordable. People will be more likely to buy your product if it’s easy to find and afford. It’s also something that other people haven’t thought of before, which makes it more interesting.
Make your merch more functional. Think about how much use a customer could get out of their purchase and how often they would wear it before deciding on what type of material or design style would work best for them.
Make your merch personal by adding custom details like names or initials, special dates, etc., on certain pieces like t-shirts, hoodies/sweatshirts, hats/beanies, etc. This makes every item unique in its own way so customers feel special when purchasing from you!