What is The Best Event Activation For Your Brand?

As a brand, you have to be active in the community and show your customers that you care. You can do this by hosting events that tie in with your brand identity and bring people together for a common cause. There are plenty of event activations out there, but which one(s) would be best for your brand? Well, the best activation for you will depend on the type of event you’re hosting or participating in and of course, your budget or type of merch you’re trying to push.

CUSTOM MERCH

Custom merchandise is a great way to get your brand in front of customers and make them remember your brand. When you create custom merchandise, you can use it as a giveaway at events or use it to decorate an area where people wait for the event to start. It’s also good for getting customers to share content about your brand on social media because they will be proud of their custom merchandise, which can help grow awareness of the event too!

Custom t-shirts are one of the most popular types of custom products that companies use when trying out new strategies during events because they are inexpensive while still giving off a professional impression – but there’s no reason why other types shouldn’t work just as well! Custom water bottles are another option worth considering since they’re cheap enough that people may not even mind losing them after being used up; this means that more money goes back into marketing efforts instead being spent solely on supply costs (versus buying bottled water).

Check Out Unique and Unconventional Event Merch

EVENT ACTIVATIONS ALLOW A BRAND TO REACH THE MASSES.

Event activations are a form of event marketing. Event marketing is a broad term and can include anything from sponsoring an event, such as a sporting match or concert, to running your own event that you use to promote something.

Event activations allow brands to reach the masses by offering something memorable at events. They also give customers the opportunity to interact with and experience your brand in an engaging way.

The best way for brands to use event activations is by engaging people in some kind of interactive experience. For example, you could set up an obstacle course where participants have fun while learning about your product or service at the same time. This will ensure that even if attendees leave without making any purchases, they’ll still remember what it was like interacting with your company at the event activation booth – which means they might come back later when their needs change!

Check Out How to Implement a Brand Activation Strategy

WHICH EVENT ACTIVATION IS THE BEST?

Events are a great way to engage customers, attract new ones, and build brand loyalty. In fact, they can help you reach more people than almost any other form of marketing. But events aren’t just about speakers and stages—they’re also about gathering together as many people as possible in one place at one time. That’s where event activations come into play. An event activation is any activity that takes place during an event or around it that isn’t directly associated with the speaker but still gets people excited about what’s going on there. If you’ve ever seen those throwback jerseys hanging in the stands at sporting events or felt like buying something from a vendor outside of the arena before going inside to watch some basketball or hockey action go down on the court or ice rink…then yeah! That’s exactly what we’re talking about here: custom clothing and promotional products used in conjunction with live events can really amp up your audience engagement strategy!

When determining which activation to use at your event, it’s important to think about the specifics details such as the location, the size of the crowd, and your budget.

Every brand has a different answer to this question. Some companies like to go big and create custom t-shirts for their events, while others prefer to have their brand ambassadors ready with branded merchandise. There’s no wrong way to do it, but there are some questions you should ask yourself before deciding on an event activation:

• How much money do you want to spend?

• How much time do you have?

• What type of event will it be (marketing, product launch or custom merch)?

SCREEN PRINTING

Screen printing is one of the most popular event activations, and one of the most versatile ways to apply a logo or design to merch. Besides the obvious apparel items, you can screen print on accessories such as bags, hats, and flatstocks such as posters. With screen printing, generally, you need a big budget due to the logistics around getting the set-up right. For example, if your design has multiple colors, you will need multiple screens and there is usually a minimum of t-shirts or hats that you will need to order. This activation generally requires a person or several people to operate (depending on how fast you want the prints to be done).

EMBROIDERY

Embroidery as an event activation is the second most popular attraction at events. Embroidery can be done on apparel, accessories, and patches that can then be placed on other items. Because embroidery requires a heavy machine and intricate with specific technical requirements it becomes more of a activation that works best with a smaller crowd or perhaps a VIP-type of event where it’s more of an intimate setting that would allow for the activation to take place without a sense of urgency.

HEAT TRANSFER

The heat press activation is the easiest, most cost-effective, and quick activation for larger events. When time is of the essence, heat press printing can be a huge time-saver because of its efficiency with minimal equipment and time needed to achieve the best possible print. Heat pressing is also a good way to get high-detailed designs printed on t-shirts and accessories such as bags and hats. Heat press printing also allows for more customization options where event attendees can pick and choose their design by selecting different elements on a screen, making up one custom design of their own. Whether you’re looking to add a branded patch to some denim jackets, or allow your consumer to slap their name on the back of a basketball jersey; there are few activations as versatile as this.

LASER ENGRAVING

Laser engraving is one of the most customizable as this activation allows for a design to be engraved on several different surfaces from leather shoes and wooden bats to glass and metal, making it a high-level activation for high-end branding and gifting. Live Laser Engraving is the customization option that all the other on-site customizations want to be, high-end, scalable, and quick. This activation is generally quick, but it depends on the design, additionally, it does not require too much space and it’s fun to watch!

Custom t-shirts are one of the most popular types of custom products that companies use when trying out new strategies during events because they are inexpensive while still giving off a professional impression – but there’s no reason why other types shouldn’t work just as well! Custom water bottles are another option worth considering since they’re cheap enough that people may not even mind losing them after being used up; this means that more money goes back into marketing efforts instead being spent solely on supply costs (versus buying bottled water).

Check Out The Unmatched Experience of On-Site Apparel Printing

EVENT ACTIVATIONS HELP TO ATTRACT MORE CUSTOMERS AND BUILD BRAND LOYALTY

Event activations help to attract more customers and build brand loyalty. If you have a new product, it’s a great way to put your new item on display and get people excited about it. If you have an existing product that is well-known, then this is another way to show off the perks of using your product or service. You can also use custom apparel as an effective marketing tool for increasing brand awareness by giving away shirts with funny slogans on them that relate closely to what you do for work or how much fun it is working at your company!

Custom merchandise is a great way to get your brand in front of customers and make them remember your brand. When you create custom merchandise, you can use it as a giveaway at events or use it to decorate an area where people wait for the event to start. It’s also good for getting customers to share content about your brand on social media because they will be proud of their custom merchandise, which can help grow awareness of the event too!

Check Out Why Experiential Marketing & Brand Activations Work

BRAND AMBASSADORS

Brand Ambassadors are the most important part of your event. Brand Ambassadors are the face of your brand and they represent what you stand for. They’re the ones who will make people feel good about themselves, and in return, they make you look good too!

They can be your employees or partners, friends or family members as well as customers and distributors. If you have a brand ambassador program in place, it should include all types of people who are willing to promote your product or service at an event such as this one. You may even want to encourage them to bring their own products so that they can benefit from offering samples during the show! This is a great way for everyone involved with getting ready for an upcoming trade show: exhibitors get extra help promoting themselves through word-of-mouth marketing while attendees get free gifts just by spending time with friendly faces during events like these!