As an event planner, you’ve got a lot on your plate: making sure that your attendees have the best experience, booking talent to ensure the right mood is set at all times, and ensuring that everything runs smoothly. But there’s one other thing that takes up time and attention that doesn’t get enough credit in the industry: brand activation. Brand activation is any activity or event that allows your company to connect directly with consumers. Whether it’s branded merchandise or customizing an experience for participants, brand activations can be powerful tools for building relationships with potential clients—and today we’ll take a look at some of our favorite ways to use events as branding opportunities!


If you’re a business owner, you might think that creating a branded t-shirt or hat is pointless. It’s just something for your employees to wear. However, custom branded merchandise can actually have quite a few benefits for your business. In this article, we’ll discuss some of those benefits and how having custom-branded merchandise can help build your brand in many ways.

  • Branded merchandise can be customized to match your brand identity and values.

  • Customized event merch is the perfect way to create an experience that connects with your audience on a deeper level.

  • We offer custom merchandise for all kinds of events: trade shows, conferences, concerts and festivals, sporting events, conferences and more!

Hoodies made at Liquid I.V Summer Tour Event in Santa Monica, CA


Some of the benefits of custom branded merchandise include:

  • Building brand awareness. This is one of the most important benefits of using custom branded apparel and other items as giveaways or contest prizes, because it can help you build a strong connection with potential customers. The more often your customers see your logo or brand name, the more likely they are to remember it and associate it with your business. This will make them feel like they’re part of something special—and that feeling is exactly what you want prospective clients to experience when associating themselves with your company!

  • Creating an incentive program for employees or clients. Giving away custom-branded items as incentives can help motivate staff members, as well as reward loyal customers who are already enjoying their products/services on a regular basis—all while increasing brand visibility through continued use by recipients over time (i.e., if someone wears their shirt every day).


Customers are more likely to buy from you if they can take something away. When customers discover a brand that they like, they want to show it off and talk about their experience with the product or service. Custom branded merch is an easy way for your customers to share their love of your brand and get others interested in what you’re selling too!

Customers will be more likely to recommend your business to others if they know that there’s a chance for them to win something cool by doing so. If one of your customers wins something valuable or useful through a giveaway hosted on social media, then that person is going to tell everyone about how awesome it was when he won this great prize! Custom branded merch is also a great way for businesses like restaurants who offer gift cards as incentives rather than physical prizes because people don’t have any room in their homes anyway!

Customers are more likely buy from companies again after making purchases when those purchases have sentimental value attached with it such as when someone receives something customized such as custom t-shirts with names printed on them during special occasions such as birthdays (like Father’s Day) or other holidays like Mother’s Day where mom might not have anything else special planned out yet but would love getting some new clothes outfitted for herself instead!

Read More 5 Event Activation Ideas To Engage Your Audience

Brands that build strong emotional connections with customers outperform competitors’ sales growth by 85%


NIKE T-shirt Bar Heat Press Activation

customized event merchandise

Customized event merchandise is a great way to make an impact during events. Event attendees love receiving giveaways, and they’re even more likely to remember the brand that gave them their prizes. You can use customized merchandise as giveaways, premiums or swag that attendees can keep as keepsakes from your event.

If you’re just starting out with branded events, customized merchandise may be the best option for you. It’s easy to set up and produces large quantities of branded items in short amounts of time. The small investment required will pay off in terms of brand exposure and customer satisfaction!

Check Out What is the Best Event Activation for your Brand?


The thing about custom-branded merchandise is that it gives you the opportunity to show off your brand’s personality.

Once people see your logo or slogan on a product, they will start to associate that with you and what you stand for.

Custom merchandise is a great way to help create a connection with customers and give them something tangible that they can use as an extension of you.


As a business owner, you know that it’s important to continuously be providing new and exciting things for your customers. What better way to do this than by offering them something from your company?

Giveaways are a great way to promote new products or services, because they provide an opportunity for people to try the product without having to actually buy it. This can help build brand loyalty and customer trust in your business, since customers have had positive experiences with what you’re selling before. You’ll also be able to reward existing customers for their loyalty with custom merchandise, which will make them feel appreciated and increase their loyalty even further!


Live customization events are a great way to engage with your customers and get them interacting with your brand. They can be used to promote your brand and build brand loyalty, as well as offer new products or services. This is a great opportunity for you to showcase your product or service in an interactive way that will help generate interest in what you have to offer.

The best part about these events is that they’re fun for everyone involved! The customer gets their hands on the product and gets to see how it works, while the company gets feedback from their audience about what they like most about their product/service (or not).

Read More How To Sell Customized Merch At Your Next Event


Branding is one of the most important aspects of a business. It creates a bond with your customers, which helps you build trust and loyalty. The more memorable your brand experience is, the more likely it will be that customers will come back for more in the future.

There are many ways to create an engaging branding experience including:

  • Unique events that bring people together around common interests or causes

  • Interactive experiences like photo booths where people can share their photos on social media

  • Experiences that allow customers to connect with each other through shared passions


Memory plays an important factor in developing brand affinity, and novel experiences have a special way of imprinting on our brains. Out-of-the-ordinary experiences make people pay attention. If you can harness the power of novel event activations, attendees are more likely to home in on your brand messaging.

Check Out Breaking Into New Markets & Inspiring Brand Advocacy With an Experiential Event