Event experiential marketing is a popular way for brands to interact with their customers and leads in real time. It’s all about creating an experience that makes people happy, memorable, and ready to purchase from you. Event marketers use a variety of tactics—from custom merch stations to interactive games—to create these experiences at their events.
Your events are just as important as your product or service. You want them to be fun, informative, and memorable. You want people to walk away with something they can use in their everyday lives. But you also need people to remember your event for more than just what happened on the stage.
WHAT IS EVENT EXPERIENTIAL MARKETING?
Event experiential marketing is a strategy that uses events to promote a brand, product or service. It can be used in a variety of scenarios, including trade shows, concerts, and festivals.
Event experiential marketing is most effective when employed with the goal of increasing sales. For instance, if you’re hosting events at your retail store or restaurant (for example), event experiential marketing could help increase foot traffic and ultimately drive more people through the door. This could result in increased sales for your business — and it may even help you gain new customers who have never heard of you before!
Check Out 17 Outstanding Event Marketing Examples
IT KEEPS YOU ON TOP OF MIND
An event is a great way to make an impact on your audience, and it will stay with them long after the event is over. Your customers will remember the experience of your brand for years to come. This memory helps build loyalty and trust with potential customers, which is important if you want them to come back for more in the future or recommend you to others who may not even know about your company yet.
It’s also possible that attendees will be so excited about their experience at an event that they want to share it with their friends! If people are talking about how much fun they had, this can be a great way of getting them interested in attending another one of your events in the future.
IT MAKES YOUR EVENT MEMORABLE
You have a lot of competitors in the same field as you. The more visible your events are, the more likely people will come to them and remember them later on. Your event will be memorable if it’s fun or interesting—and it’s even better when it combines both! For example, if you organize an event at a new venue, or one with an unusual theme like a museum or theater, this can make your event memorable for attendees.
BENEFITS OF EXPERIENTIAL MARKETING
You’ve decided to dip your toes into experiential marketing. Great job! Let’s take a look at some of the key benefits of this exciting new strategy:
Engaging with your audience
Custom merch that enhances an event attendee’s experience
The ability to achieve your marketing goals
IT BUILDS COMMUNITY
Experiential marketing is a great way to build community.
It’s the perfect way to get people interacting with your brand and each other, which is why it’s so effective at building loyalty. For example, when you do an experiential event where people are encouraged to share photos on social media and tag their friends, it helps create a sense of community. You can even target specific groups of people by offering different experiences at each event or offering different pricing options for certain demographics (e.g., early bird rates for millennials).
As a marketer, you’re always looking for ways to measure ROI. Like any other marketing tactic, event experiential marketing can be easily quantified and measured. You can find out how many people saw your logo, your brand or even your product in an event space — and how many of those people are willing to try it out at home!
Number of attendees at the event who saw your logo (and how long they looked at it).
Number of attendees at the event who saw your company name or product name (and how long they looked at it).
Number of attendees who interacted with a branded activation booth or display unit.
TYPES OF EVENT EXPERIENCE MARKETING
Event experience marketing is a way to connect with your customers on a deeper level and drive brand loyalty. There are many ways you can use this strategy to accomplish this goal, but some of the most effective methods include:
Customized merchandise – You can create customized products like hats, t-shirts, mugs and more that feature your company logo or other branding elements. These items are great for handing out at events where people will wear them long after the event has ended.
Branded merchandise – If customized items aren’t right for your business needs, branded merchandise such as pens or water bottles may be more suitable. These types of products can be personalized with an image of your company’s logo or other branding elements. You’ll want to ensure that these items are high-quality so they don’t end up in landfills after just one use!
EXAMPLES OF EXPERIENTIAL MARKETING EVENTS
A theme park. Entertainment, food, and retail are all possibilities; it’s easy to get excited about a day in the park.
A sports stadium. Who doesn’t love sporting events? Throw in some giveaways, promotions, or contests and you’ve got a winning combination for your customers.
A music festival. What better way to reach millennials than by sponsoring an event where they can listen to their favorite artists perform live? With experiential marketing at festivals like Coachella or Lollapalooza, you’ll get great exposure from attendees who are willing to share their experience on social media channels like Twitter or Instagram (and help promote your brand in the process!).
Concerts and performances at arenas or clubs can also be used as opportunities for experiential marketing campaigns if there are lots of people around—and since these events always cost money anyway…why not make some extra revenue while getting people interested in what else your company has going on?
ON-SITE MERCH PRINTING STATION
In addition to the on-site merch printing station that allows you to customize your own swag and take it home with you, we’ve also launched a new experiential marketing tool: the custom water bottle. The custom water bottle is one of our most popular items and has been used by clients like Lululemon, Poler Outdoor Co., and Keen Footwear.
We have over 40 different printable designs for all types of companies including lifestyle brands, sports teams, music festivals and even non-profits! Trust us when we say there is something for everyone at Tabio Marketing—from organic t-shirts made from 100% organic cotton or eco-friendly bags constructed from recycled plastic bottles!
CUSTOM MERCH IS A GREAT WAY TO ENHANCE AN EVENT ATTENDEE’S EXPERIENCE AND PERSONALIZE THEIR RELATIONSHIP WITH YOUR BRAND
Event custom merch is a great way to enhance an attendee’s experience and personalize their relationship with your brand. Customized, branded items can be used to promote a new product, service or campaign. They can also be used to promote your brand’s values.
For example, if you’re hosting an event for your company and want attendees to take home something that reminds them of the event and reinforces its value proposition, then custom t-shirts would be perfect! They can allow you to display your logo on clothing that people wear every day—even after they leave the conference room—and help establish greater visibility than traditional swag items like pens or water bottles.