If you’ve been contemplating the idea of apparel printing, it’s time to explore the unmatched experience of On-site Apparel Printing. With live customization of clothing at trade shows, sporting events, or other marketing events, you’re equipped to offer a one-of-a-kind experience for customers and event attendees.
THE BENEFITS OF ON-SITE PRINTING
On-site printing is an effective way to create custom merchandise for your store. Custom clothing and accessories are a great way to attract attention to your brand, engage customers, increase foot traffic, increase brand awareness, and even increase loyalty.
On-site print options present a unique opportunity to create an unforgettable brand experience for your customers. The unmatched experience of on-site apparel printing can add value to your overall marketing strategy, creating a memorable and fun customer experience that will leave them wanting more.
HERE ARE SOME WAYS YOU CAN MAKE THE MOST OF ON-SITE PRINTING:
Use it as an opportunity to create brand awareness.
Create a special event or promotion that is tied into the design of your in-store printing equipment (such as a hot dog cart, which could be branded with your company logo).
Personalize products by adding custom designs by using templates and clip art provided by Apparel Design Studio’s designers. This allows you to offer something different than other companies—the chance for customers to have their own ideas brought to life!
WHAT ARE THE MOST POPULAR PRODUCTS FOR ON-SITE PRINTING?
There are a number of products that people love to get printed on-site. These include:
Hoodies and sweatshirts
Hats and other headwear
Backpacks and bags (including laptop bags)
Phone cases, mugs, bottles, pens, and pencils—you name it!
Learn more about How To Create Event Merchandise That Your Attendees Actually Want
MOST POPULAR ON-SITE EVENT ACTIVATION: SCREEN PRINTING
Screen printing is a process that uses a stencil to apply ink to a garment. The stencil is made by printing on a screen, which is a mesh made of fine metal or plastic. The mesh is stretched over a frame, creating openings for the ink to travel through and get transferred onto your next great piece of clothing!
Screen printing is an incredibly popular on-site event activation. You’ve probably seen it at music festivals, sporting events, and other large gatherings as well. This method of printing is a fast and easy way to create custom merch that will make your brand stand out.
WHY DO EVENT PLANNERS CHOOSE SCREEN PRINTING?
Event planners and brands alike love screen printing for all of the following reasons:
It’s a great way to get custom branded merchandise. Instead of using generic party favors or souvenirs, event planners can customize items with their own logo and branding—and not just on one item, but hundreds or thousands!
It’s a great way to get unique merchandise. The design possibilities are endless when you utilize screen printing as your creative outlet. We recommend working with a designer who knows what works best for you and your audience so that you can create something truly special.
It’s affordable! Screen printed items typically cost less than their more traditional counterparts because there are no minimum order requirements or set-up fees involved in producing them. This makes them an ideal solution for smaller events where the budget is tight but demand is high (e.g., family reunions). They’re also perfect if you’ve got multiple locations at which to sell merchandise throughout the year; reordering via screen printing allows each store location its own distinct look while keeping costs low enough to ensure profitability even without large volume sales numbers at these venues alone.”
HOW DOES SCREEN PRINTING WORK?
Screen printing is a process in which ink is applied to a screen, the screen is pressed down on the fabric and then lifted up. The ink remains on the fabric but does not transfer to other fabrics it touches during pressing. This makes screen printing ideal for projects where a lot of garments will be printed at once or multiple colors are used within each design or colorway.
There are many different processes that can be used during screen printing. For example:
Offset: This process uses plates made from metal or polymer. It’s typically used for large orders because the plate has to be created first before each order can be printed with it (which takes time).
Digital: This process uses digital files which get transferred onto printable garments by inkjet printer heads mounted on a rotating cylinder called a platen. While this process does not involve any plates being created beforehand like offset does (due to its digital nature), it does require more complicated machinery than what is needed for some other options such as direct imprinting onto garments through the use of heat transfer paper.
Because creating a successful live activation for events is complicated, we as a premium merch agency provide all of the moving parts in this process including screen printing experts that will do all the work for you!
USE LIVE APPAREL CUSTOMIZATION AS AN OPPORTUNITY TO ATTRACT ATTENTION TO YOUR BRAND
If you’re looking for a way to draw attention to your brand, apparel printing is a great option. The ability to personalize clothing at the point of sale allows customers to create a memorable experience and feel special while they are shopping with you. If you have an event that is coming up soon, consider using on-site apparel printing as an opportunity to create excitement and urgency around your brand. This can be done by offering discounts on certain products or services in exchange for guests wearing their customized shirts during the event.
This type of giveaway lets people know that there is something different about this business—and it’s worth trying out!
ON-SITE PRINTING IS A POWERFUL WAY TO ENGAGE CUSTOMERS AND EVENT ATTENDEES, AND EVEN INCREASE FOOT TRAFFIC.
The unmatched experience of on-site apparel printing is a powerful way to engage customers and event attendees, and even increase foot traffic.
If you’re looking for ways to help your brand stand out from the crowd, consider using on-site printing as part of your marketing strategy. On-site apparel printing allows you to create a buzz around your brand by engaging with customers and event attendees in person. This can be especially effective if you’re looking at creating a memorable experience for your customers or want to increase foot traffic at an upcoming trade show or conference.