Whether you’re a small business or a large corporation, promotional merchandise is an effective way to grow your audience and establish brand loyalty. One of the most common ways that brands are promoted is through apparel and merchandise. The best part about custom screen printing is that it allows you to create unique products for each event or occasion! As a merch agency, we encourage brands to get out of their comfort zones and try experimental ways to engage event attendees to help promote their brand.
PROMO MERCH = BRAND AWARENESS
It’s no secret that consumers are becoming more and more brand aware, which has led to an increase in the number of brands out there competing for your attention. In order to stand out, businesses need to think about how they can create memorable experiences for their customers. One way is through the use of exclusive merchandise—items that can only be obtained at certain events or locations, and aren’t sold anywhere else. Exclusive merchandise is a great way to build up hype around your brand because it creates an exclusive feeling among people who own them—they feel like they’re part of something special or unique.
Read More Using Promotional Products to Improve Your Business Marketing Strategy
ONE OF THE MOST COMMON WAYS THAT BRANDS ARE PROMOTED IS THROUGH APPAREL AND MERCHANDISE
One of the most common ways that brands are promoted is through apparel and merchandise. Merch is a great way to show off your brand’s personality and values, and it can also be used to promote your culture.
In some cases, companies will produce a limited edition of their merchandise in order to build hype around their brand and get people talking about it—this works especially well if you have a popular product that customers are already excited about. If you do decide to do this with apparel, make sure that all of the products have some kind of special feature or detail that makes them different than anything else out there right now (like an exclusive design)
CUSTOM SCREEN PRINTERS ARE BECOMING THE GO-TO RESOURCE FOR BRAND MERCHANDISING
Custom screen printing is an excellent way to promote your brand, whether it’s a small business or large corporation. The process from start to finish allows for maximum customization, which makes the product unique and memorable. It allows for creativity in design and can allow for multiple colors within one print run as well.
HOW DO BIG BRANDS DO IT?
Adidas has arguably become the leader in brand merchandise by creating custom products with top brands worldwide. The company’s background in sports apparel allows them to work with artists and brands to produce high-quality custom designs that are perfect for any event or audience.
The brand has decades of experience producing custom apparel, especially screen printing, heat press, and other types of printed fabrics. This allows Adidas to create anything from t-shirts and hats for casual events to jackets for corporate events.
ADIDAS KNOWS HOW TO LEVERAGE CUSTOM APPAREL AS A MARKETING TACTIC AND THEY ARE DOING IT WELL!
As a global brand, Adidas knows how to leverage custom apparel as a marketing tactic. They’re doing it well by creating custom products with top brands worldwide and creating custom products on-site at events.
Here are some examples:
Adidas worked with Reebok on an exclusive apparel line for the NBA All-Star Game in Los Angeles this year. The apparel featured unique designs from both brands.
On NBA Draft night, Adidas made limited edition basketball jerseys available for fans of each team that had chosen their first round player during the live event broadcasted on ESPN networks. These special editions were only sold through their website in limited quantities after being seen by millions of people across social media platforms like Twitter and Instagram!
At Coachella Music Festival last year, they offered attendees a chance to create their own festival gear using one of two designs – “Summer Nights” or “Yeet! Yeet! Yeet!” (which was inspired by Lil Yachty).
According to an ASI (Advertising Specialty Institute) case study from 2019, branded merchandise can still impress consumers. The study showed that they are almost 2.5 times more likely to think positively about tangible branded products than the ads.
Event activations such as live screen printing, live embroidery, and live heat press are among the top most popular activations big brands use to market their merch. Depending on their ideas, size of venue and crowd as well as their budget. Custom merch is one of the best ways to get people talking about your brand and spread awareness of upcoming events. A well-designed tee or hat can be used as a conversation starter at live events, while generating buzz on social media and increasing brand recognition.
We can create an immersive event experience for your brand, and we’ll work with you to make it happen. From customized vending machines to custom merch and collaborations, we’re here to help.
With our expertise in experiential marketing, we’ve got something for everyone. Whether you want to create a branded vending machine or an immersive experience we can make it happen.
Read More 10 Reasons to Include Promotional Merchandise in your Marketing Strategy
Exclusive merchandise is a great way to boost your brand’s reputation and generate buzz around your live event. But what exactly is “exclusive merch?” Exclusive merchandise is any kind of product that you can only get by purchasing it at an event or through a specific retailer. Exclusive merch can go viral on social media and spread word of mouth very quickly, which means that it helps you build communities around your brand. This makes exclusive live event merchandise the key ingredient to creating an experience for customers that goes beyond just buying stuff — and which builds trust with them over time as well.
EXCLUSIVE MERCH IS THE KEY INGREDIENT TO A SUCCESSFUL EVENT.
The concept of an event is to create a feeling of exclusivity, where people feel like they are part of something special. They want to be able to brag about it and show off their swag, so we recommend you create a merchandise program that gives attendees something unique: exclusive merch!
You might think this is just for big companies with lots of money, but it’s not. Even if you’re just starting out, or running a small event for your company or organization, customers want to feel like they are part of something that’s bigger than themselves. And when you give them limited edition items that no one else has (or only certain groups can get), it creates the perfect opportunity for customers to evangelize on your brand’s behalf and tell everyone they know how great your stuff is. It also ensures that when they come back next year or attend another event run by someone else with similar swag options—they’ll choose yours because nothing else compares!
We’re living in an age where people want to feel connected to one another — and this is especially true for brands. Exclusive live event merch can help you create that feeling by giving customers the chance to show their support for your brand by purchasing exclusive merchandise, which shows they value your relationship with them. When you give fans something they can use in real life, it helps them connect with each other as well as with the organization itself — which creates a sense of community among both current and potential customers alike.