Planning an event can be a tricky thing when your aim is to profit from merch and live activations such as screen printing and embroidery. Creating an exciting experience is the key to having a successful campaign to promote your event. Having live experiences such as custom embroidery or unique and limited-edition merch is a great way to attract people to your event and in this article, we will share with you some ideas.


The first thing you want to do is create an online storefront. This can be as simple as creating a page on your website with pictures of your merch and links to where they can be purchased. When promoting this new store, it’s important that you get the word out there. Your best bet would be social media ads, or even just talking about the store through posts and tweets about the event itself! It’s also important that your store is easy for people to use. If it takes too long for them to check out, then they may give up and leave without buying anything from you! It also helps if your site has mobile-friendly capabilities since many people browse websites on their smartphones nowadays.

Another way that you can sell merchandise online is through your own software platform—the Eventbrite app which allows you access directly into Apple Pay so customers don’t have any problems paying for stuff if they don’t have cash or cards with them at the time (which happens often). Another thing worth mentioning here: security matters when selling things online because this is where most fraud comes from these days due largely in part due having no face-to-face interaction between buyer/seller beforehand–so knowing someone’s name isn’t good enough anymore because anyone could just lie about themselves so always trust but verify!

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It’s important to change and update your products frequently so that you can keep your customers interested in what they see on your store page. If you have an item that is selling well, come up with a way to make it more exciting or increase the value of the product by adding extra features to them (such as a new color).

Check Out our Event Merch Guide


Promoting your online store is essential to its success. You’ll want to make sure that you’re using all of the available tools at your disposal in order to make this happen.

Here are some methods for promoting your online store:

  • Social media (Facebook, Twitter, Instagram) – these platforms can be used to share pictures or videos of what’s new in the store and get people excited about upcoming events or sales.

  • Email marketing – by sending out emails announcing new products, updates on current promotions or sales, etc., it will remind people that they should check out your online store whenever they need something from you again. This may not seem like much but when done regularly over time it becomes very helpful in keeping customers engaged with you as well as encouraging them back into the store again!


The first step in setting up a shop at an event is to decide what kind of shop you want. You can set up a tent, or even on a table in a corner if there’s enough space. If you have the privilege of being in the vicinity of a convention center or concert venue, this will also work for getting your products out there quickly and easily. There’s no need for fancy booths or anything—just make sure it isn’t too far from where people are going to be walking by!

If you don’t have access to any areas like these, then look into setting up outside the venue itself. This may sound less appealing than being inside but if done right (and with some advance planning) it can be extremely rewarding!


In order to maximize sales and keep your customers happy, you’ll need to have a consistent and compelling display that is organized in a way that makes sense. Here are some tips for doing this:

  • Place your most popular items at eye level. This will help you make the most money from each sale, as well as increase brand awareness among passersby in the store.

  • Keep your products organized by color and style. You can also create sections based on price point or theme if you’d like—just make sure it’s easy for shoppers to find what they’re looking for!

  • Make sure your signage is attractive and easy to read—and don’t forget about any promotional materials or advertisements! It’s important not only with merchandising but also in general when it comes down to marketing tactics; these things should reflect well on both sides overall so there’s no confusion between what may seem like different ideas behind them at first glance (and thus prevent confusion later on).

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A live print station can be a great way to make your event more exciting, but it needs to be simple and easy to use. Your attendees should be able to come up, pick the design they want on their t-shirt, and walk away with it in minutes.

It’s also important that each attendee has equal access to this feature of your event so that no one feels like they’re missing out on something special. If you have multiple live print stations at different locations throughout the venue or if you have one large one near the entrance, you should make sure that every attendee knows where they are located so there are no long lines forming anywhere at any time during the evening.

The lighting needs are also important because even though everyone loves having fun at events like these ones here is still a lot of work going on behind closed doors. Make sure that whatever equipment you choose has enough light sources attached so artists don’t feel like they’re working inside of a cave! We suggest installing spotlights above each station.

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  • Make sure you have enough of everything you need.

  • Take care of your equipment.

  • Set aside enough time to set up and pack up. If it takes too long, people may forget their initial excitement and leave before the end of your event! A good rule of thumb is to allow one hour per table of attendees (so if 20 tables are attending, plan for 20 hours). This is also important if you plan on having an after-party or similar event following the main event—people will want lots of time to socialize and make new friends! So make sure that there’s plenty left over after packing everything away…and don’t forget about driving home afterwards!

  • You don’t need to do this on your own, merch agencies such as Family Industries Live can take care of all the necessary equipment and staff to have the print station of your dreams!


Your success hinges on how well you market your event. If people don’t know what they’re getting into, they won’t show up and learn something new, which means no new visitors for you. Here are some tips for creating a great marketing campaign:

  • Make sure your location is clear and easy to find. If people can’t find it, they won’t come—no matter how great the event may be!

  • Don’t book too small of an event space if you want to make money from this venture. You need enough room for guests to stand comfortably while their artwork is being printed (not just sit in chairs), as well as enough space around each workstation so that there’s room for multiple artists at once without crowding or accidentally bumping into one another while working on their pieces.

  • Put up signs letting people know exactly what kind of printing will take place at this event—and how much it costs per print job! Don’t forget about having a sign indicating when each artist will start and finish; otherwise, customers could end up waiting quite a while before getting their finished product since everyone works at different speeds due to artistic ability or technical skill level (or both).


A well-designed, limited-edition t-shirt can be a great way to get people excited about your event. It doesn’t have to be complicated, either—all you need is a few ideas and some basic knowledge of how to design and sell your t-shirts online.

First things first: Before you can even think about designing and selling t-shirts for your event, you’ll need a website. You could always go with something like Squarespace or Wix, but if you want something more customizable (and also free), there are tons of options out there. If you’re looking for something that’s easy enough for beginners but still has all the bells and whistles of more advanced platforms like Shopify or Big Cartel.

You’ll also want to set up an on-site shop at the actual event where people can buy whatever shirts they like while they’re there in person—this is important because it helps build excitement.

To make sure everything goes smoothly at this stage too (especially if someone buys multiple items), make sure customers know exactly what size(s) their purchase will come in so there aren’t any surprises when they go home later that night after partying hard all evening long! This can be done by sending emails beforehand as well as posting signs near each table where attendees are standing around browsing through different designs before making their purchases.