The success of any event is dependent on a number of factors, but none more important than the attendees. Having customers come out to your business and become invested in your brand is the key to long-term growth. However, this investment can only happen if they feel connected to your brand as soon as they arrive at your event. That’s where Event Branding comes into play!
In this post, we’ll cover how custom branded merchandise can help you get the most out of your next event.
WHAT IS EVENT CUSTOMIZATION?
Event customization is the ability to make one product unique by adding on extra details. This can be done at the manufacturing level or by a consumer.
Event customization can be done for a single consumer or large group of consumers, whether they are attending the event in person, online, or both. It’s also possible to customize products before an event occurs (off-site) and then use them at an event (on-site).
Event customization is a great way to create brand engagement and generate lasting memories with attendees. It is one of the key ways to make your event memorable, whether you are organizing a charity fundraiser or an annual conference.
Event customization has also become a key element in live events today. This can be done through various techniques including:
Personalization (e.g., name badges)
Interactive elements (e.g., games)
Experiential activities (e.g., product demos)
WHY DOES YOUR EVENT NEED IT?
Event branding is a great way to engage your audience and create a positive experience. At its core, it helps to create brand awareness, increase sales and create a positive experience for attendees. It also provides a unique way to interact with your audience by allowing them the opportunity to customize their own merchandise.
There is an increasing demand for live customization at events so that brands can give away branded merchandise at their events to further increase their reach. Live customization allows attendees at the event to create personalized products using a mobile app or website, and deliver it within minutes via drone.
Adding some style and swag to your live events through custom t-shirts, embroidered hats, screen-printed apparel, and more can be a great way to make your event memorable for years to come!
It’s important that you understand why event branding is so important before moving forward with designing an event program that will work best for your needs.
EVENT CUSTOMIZATION ISN’T JUST ABOUT APPAREL THOUGH, IT CAN BE ABOUT CREATING THE PERFECT GIFT FOR YOUR ATTENDEES.
Customized apparel isn’t the only way to make your event unique. Event customization can also mean creating the perfect gift for your attendees. From custom t-shirts and embroidered hats, to screen printed koozies and other gifts, there are endless options when it comes to adding a personalized touch to any experience. Here are some of our favorite ways to customize your next event:
Live Embroidery and Screen Printing: Create customized apparel by having us embroider or screen print logos onto shirts, hats, and bags. We even have many stock designs available if you don’t want anything too elaborate!
Live Heat Press: Our state-of-the-art heat press allows us to print on almost any fabric without worrying about quality loss from traditional silk screening methods. It’s also eco friendly because we don’t use toxic chemicals during production!
Custom Merchandise: We can create custom merchandise for any type of event including conferences, concerts/festivals etc… Just give us an idea of what you’re looking for then leave it up our experts – they’ll come back with several ideas within 24 hours guaranteed (or your money back)!
FIND A PARTNER WHO CAN EMPHASIZE YOUR BRAND
The most important factor for creating a memorable event is finding a partner who can make your brand come to life. If you want to stand out from the crowd at your next trade show, consider these tips:
Find a partner who can emphasize your brand. When it comes to event branding, there’s no one-size-fits-all approach. Your company will have unique needs and wants when it comes to your promotional materials. Think about what makes up your business—what makes you different? What will people remember about you?
Find a partner who can help you create a memorable experience for attendees. If people are going to spend their time at an event, they need some incentive for doing so! Make sure that there are plenty of activities planned (especially ones that don’t require spending money) so that attendees feel like they got more than their money’s worth while they were there.
Find a partner who can help create positive experiences through social media platforms like Twitter or Facebook Live where viewers get excited by watching live streams of events happening all around them!
CREATING CUSTOM, BRANDED MERCHANDISE ON-SITE AT AN EVENT MAXIMIZES BRAND AWARENESS, CREATES A POSITIVE EXPERIENCE AND OFFERS YOU THE BEST RETURN ON INVESTMENT.
Creating custom, branded merchandise on-site at an event maximizes brand awareness, creates a positive experience and offers you the best return on investment.
Event attendees will enjoy the opportunity to get their hands on your customized products in the moment. They’ll be able to take home something that is uniquely identifiable with your brand, making it more likely they will remember you and support future efforts. Additionally, if you sell merchandise at an event with a low profit margin (like $10 shirts), vendors can sell them for even less at another venue or online after the fact. This also allows vendors who may not be able to afford higher quality items or don’t have access to equipment like silk screening machines to participate in creating products that capture their own unique style while representing your brand image as well!
ABOUT FAMILY INDUSTRIES
Whether you’re an event planner, a marketing agency or simply a brand manager interested in improving your event’s marketing performance, Family Industries Live is here to help.
Our team has over 10 years of experience working with both small and large scale events across the US. Our goal is to provide an unforgettable experience for all attendees by creating memorable moments and powerful connections between them and their partners. We have developed a proven methodology that allows us to create effective brand experiences that have an immediate impact on your bottom line by increasing ticket sales and generating new leads for your organization.