As an event organizer, you want to make sure your event is a success. But there are dozens of things that can go wrong at any given moment and a lot of stuff you need to take care of, from hiring the right people for the job to ensuring your guests have a memorable experience. In all honesty, the details can get overwhelming at times. Luckily, there’s an easy way for you to increase interest in your event and raise some extra cash: sell customized merchandise. If you’re not entirely sure what we mean, don’t worry! We’ll explain all about how selling branded gear can help boost attendance and revenue while also increasing brand recognition at events below:
TAKE THE PROPER STEPS TO MAKE YOUR EVENT A SUCCESS
If you want to sell custom-made merchandise at your event, that’s great! But as is the case with any business, it will only be a success if you take the proper steps to make it so.
Planning is key. First and foremost, make sure you have the right people to help you plan and execute your event. Having an understanding of what goes into organizing an event—not only from a marketing standpoint but also from an operations one—is essential if you want to successfully sell customized products at your next gathering.
Once you’re confident in your team’s abilities and ready for action, it’s time to think about how much money you can spend on producing custom products for sale during your gathering or concert (or whatever else). This will determine how many vendors are needed and what kind of equipment they need access to in order for them to print out custom designs according to customer preferences before handing out their purchases at checkout counters later on in day when everything comes together nicely thanks credit cards!
Learn More How To Make and Sell Your Own Merch
GAUGE THE INTEREST OF YOUR ATTENDEES WHEN DECIDING WHAT MERCH TO OFFER
When deciding what merch to sell at your next event, it’s important to gauge the interest of your attendees. You have many options for this. For example:
Ask your social media followers
Ask your customers
Ask your employees
Ask your vendors
Ask your friends and family members (as well as their friends and families)
CREATE CUSTOM DESIGNS THAT ARE ON-BRAND
When it comes to designing your custom merchandise, you don’t want to be the person who creates something that just looks good—you want your designs to be effective. Here are some tips for creating on-brand designs:
Use your brand colors and logo. A great way to make sure that a design is on-brand is by using the same colors that you use in your branding materials and having an identifiable logo in the artwork. This will help people immediately recognize what brand they’re looking at and make them more likely to buy from you because they know exactly who’s selling them their merch!
Make sure it’s relevant to your audience—and easy for them to understand! When creating a design, think about who will be seeing it and whether they’ll be able to understand what’s going on without having any prior knowledge of what happened at this event or meeting (or even worse—not knowing anything about YOUR company). If someone walks up wearing one of these shirts out in public without knowing anything about YOU, how would THEY feel?
USE AN EASY-TO-USE MERCH MAKER TO PRINT YOUR DESIGNS ON APPAREL AND ACCESSORIES
If you’re new to selling custom merchandise and apparel, one of the easiest ways to get started is by using a merch maker. A merch maker will allow you to create designs that are ready to be printed on clothing and accessories. The process of creating a design is simple and straightforward, which means that even if you have no experience with graphic design or Photoshop, it won’t take long before your first customized products are ready for sale at your next event or online store.
Merch makers also make it easy for customers who want custom items but don’t have time or skills in designing their own graphics. By offering tools like color palettes, fonts, and clip art libraries—not to mention templates for shirts, caps, and other items—merch makers allow artists who aren’t designers themselves to produce high-quality prints without having to learn any complicated software programs like Adobe Illustrator or InDesign.
Check Out What is Branded Merchandise? Why is it Important for your Business?
CHOOSE A VENDOR WITH COMPETITIVE PRICING ON PRODUCTS
When shopping for a custom merchandise vendor, it’s important to choose one that has competitive pricing on products. Consider these factors:
Reputation: What is the vendor’s reputation in their industry? Do they have any complaints or reviews from past clients? If so, how do they handle those complaints?
Selection: Are there different products available from this vendor? What kind of product can you get customized with your logo or brand name on it? Do they offer a good range of sizes and colors as well as styles (for example, t-shirts vs. caps)?
Price point: How much does each item cost upfront before adding on any personalization costs such as embroidery or screen printing (which vary depending on what kind of item—t-shirt vs sweatshirt vs hat).
HIRE RELIABLE PEOPLE TO WORK AT YOUR BOOTH
Avoid hiring the first person who applies for a job, even if they’re your friend, sibling or family member. You want to make sure that the people working at your booth are good at dealing with customers and making sales. If you have trouble finding someone qualified, look for someone with relevant experience in marketing and branding:
Social media specialists (they should be able to use Instagram/Twitter effectively)
Marketing director/manager (they should be able to help generate leads) or copywriter (they should be able to write effective ads)
Graphic designer/illustrator (they can create attractive displays)
Web developer (they can build an engaging website for you).
Check Out Why You Need Brand Ambassadors
SELL CUSTOM MERCHANDISE AT EVENTS TO DRIVE BRAND AWARENESS AND REVENUE
As an entrepreneur, you know that it can be difficult to get the word out about your business. You need a way to build awareness and drive revenue.
One thing that can help with both of those goals is custom merchandise. Instead of just selling plain old T-shirts, try customized branded apparel at your next event or online.
Customized merchandise is one of the best ways to promote your brand because it gets people talking about you in a fun and unique way—and that leads to more sales!