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If you’re planning a big marketing event or a company party, you may be looking for ways to create an experience that your guests will remember and talk about in the future. As a merchandise printing business we strongly believe that providing a unique experience with free merchandise will create buzz around your event and leave a lasting impression of your brand that otherwise cannot be achieved with other types of marketing techniques. In this article, we’ll show you how and why embroidery can be a cool event merch customization and how you can apply this experience to different business models.
WHY EMBROIDERY?
You may be thinking, why should I go with embroidery instead of screen printing? While both are cool activations and can offer a unique experience for your guest, there’s a few reasons why we think embroidery is better.
One of the downsides with screen printing is that the design can crack and fade as time goes on. This is especially likely if the fabric isn’t cared for properly, which means washing it carefully.
Embroidery, on the other hand, is less likely to fade or show any damage and can be applied to different surfaces that may not be suitable for screen printing such as hats or anything with a curved or small surface.
Additionally, with embroidery, the design is in 3D which creates a strong presence and shine that can make any logo eye catching.
IS EMBROIDERY FOR YOU?
The first thing you should know is that choosing embroidery doesn’t limit you only to custom t-shirts or hats. With apparel embroidery, you can embroider a multitude of items. But how do you know if embroidery is right for your company’s custom item needs?
Embroidery will work on a large array of materials / fabrics. Reusable promotional products are usually things people can wear or products such as bags that are useful in every-day situations.
Although embroidery can be a big expense depending on the amount of guests and thread needed for designs with more than one color, an alternative can be offering a single color thread and with a custom design on items your guests are already wearing or brought with them. This way, you’re not spending on materials besides the thread.
LIVE EVENT CUSTOM EMBROIDERY
So now you’ve made the decision to offer custom embroidery at your event, what are the next steps?
Well, the next steps will depend on what your business model is. If you’re a business that offer a service, or you’re in the entertainment field – you’ll want to do a bit of research or create a product related to your content. For example, in the image above, Disney+ partnered with Family Industries to offer custom embroidered bandanas for people and their dogs. This event was to promote their new show Turner & Hooch which is a revival of the original Tom Hanks movie.
After identifying a product, create a clever or eye-catching design(s) that your guests can choose from. Or if you want to make it more personal, embroidering text on-site is easy and usually preferred by event-goers. Having your name or your favorite sports team embroidered on a jacket or a hat is a great way to draw attention to the live activation.
Family Industries has worked with brands with a variety of products and services. We bring the merch to the people and in turn we help you introduce your brand or product by offering a variety of on-site customization from screen printing, embroidery, and DTG to engraving and even temporary tattoos. We have a group of talented people working with brands to bring the best and most unique attractions to best represent your brand.
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