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Printed t-shirts were once just a way to promote your brand or advertise a concert or event. Now, with the help of technology and creativity, you can use them for so much more. From simple designs to large-scale installations that are as big as your imagination; we’re going to show you how different companies use their shirts to create an interactive event experience that keeps people coming back for more.
CREATE BRAND AWARENESS WITH A CUSTOM SHIRT DESIGN
Building brand awareness is a challenge for many businesses. You want people to know who you are, but how do you achieve that? A company shirt can help with that!
Custom shirts are a memorable way to get people talking about your brand. If your customers and employees wear these custom shirts on a regular basis, they will be seen by more people than usual in public. And the more they see the shirts, the more likely they are going to talk about them and spread the word about what type of company you represent!
Custom and personalized shirts are not only a good marketing tool but they’re also a universal apparel item that can be worn by anybody regardless of gender. This is a particularly important aspect of this activation as most crowds are mixed and you have a broader audience to appeal to.
GIVE YOUR EVENT ATTENDEES SOMETHING TO REMEMBER YOU BY WITH A LIMITED-EDITION SHIRT
Shirts are a great way to get your brand out there, and they’re also a great way to get people to come back to your site. A well-designed shirt will have your brand’s name or logo imprinted on the front, so it gives potential customers an opportunity to see what you have to offer as well as keep up with current happenings in the market.
If you’d like to give fans something special that they can wear around town after the event has ended (and perhaps even show off at future events), consider offering a limited-edition custom-printed shirt for purchase! Not only will this help promote your company’s name or logo through word-of-mouth advertising but it will also give attendees something memorable and unique from which they can take pride in wearing around town.
UPSELL SHIRTS FOR MORE PROFIT PER ATTENDEE
Upselling is a great way to make more money.
During the event, you can sell shirts at the event itself. This is a great way to make extra sales and potentially increase your profit margin, but the downside is that it limits your ability to upsell during or after the event.
You can also sell shirts on your website after the event has taken place. This allows for upselling throughout all phases of an attendee’s journey with you—at purchase time, as they’re deciding whether or not they want one; during checkout; and on post-purchase follow-up emails (e.g., “We hope you love wearing this shirt as much as we loved printing it!”). The downside here is that many people will miss out on making those extra sales if they buy their first item online because there are no visual queues or reminders about why getting multiple items together might be useful.
KEEP FANS CONNECTED TO YOUR BRAND ONLINE AND OFFLINE
Live event shirt printing is the best way to keep your fans connected with your brand online and offline. It’s a great way to create a story around your brand, make connections with fans and give them something to remember you by.
LIVE EVENT SHIRT PRINTING LETS YOU CREATE AN EXPERIENCE, NOT JUST A PRODUCT
Live event shirt printing is the best activation because it creates an experience, not just a product. The value of a custom t-shirt (or any other branded item) is that it lets you create a sense of community and reward people for completing activities. It also allows you to build brand awareness and upsell by offering customized products as rewards or incentives.
While screen printing is not the cheapest option, it can be affordable according to your design. A single-color print would only require one screen, which is the most expensive part of this activation.
Learn More about What Is Experiential Marketing
