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The highest form of athletic competion deserves a giveaway to match.
The Lowdown
The 2024 Summer Olympic Trials in Eugene, Oregon, hosted by U.S. Track and Field, were a thrilling prelude to the upcoming Paris Olympics. Athletes from across the nation competed fiercely for a coveted spot on the U.S. Olympic Team, and the energy was nothing short of electric.
In the midst of this high-stakes competition, Toyota invited our live customization team to elevate the spectator experience. We set up a vibrant station to customize red, white, and blue bucket hats, making them the must-have accessory of the event. The crowd was massive, and lines for our activation stretched endlessly all weekend long.
Spectators eagerly chose from a variety of Olympic-themed patches to personalize their hats. The atmosphere was charged with excitement as people watched their selections come to life. Our team expertly applied the patches, creating unique, patriotic bucket hats that fans proudly wore throughout the trials.
The buzz around our station added to the dynamic atmosphere of the event. The combination of top-tier athletic competition and our engaging customization experience made for an unforgettable weekend. Partnering with Toyota, we brought an extra layer of fun and patriotism to the trials, making the 2024 Summer Olympic Trials a truly standout event for all who attended.
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