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Custom kicks to celebrate another year of the LA Marathon.
The Lowdown
The energy was electric at Adidas’ Third Street Promenade store in Santa Monica as runners, sneakerheads, and LA locals geared up for the LA Marathon with a one-day-only customization experience! To celebrate the city’s biggest running event, Adidas teamed up with our live customization squad to offer an exclusive perk—personalized running shoes designed by the customers themselves.
Anyone who purchased a pair of Adidas running shoes was invited to make them one-of-a-kind. With a lineup of sleek on-site custom vinyl transfer designs to choose from, each customer got to craft a unique look that set their kicks apart from the rest. After finalizing their selections, our team brought their vision to life using a handheld heat gun, seamlessly fusing each design onto the shoes with expert precision. The result? Fresh, fully customized footwear, prepped and ready to hit the pavement in true LA style.
The pop-up was a massive hit, with customers raving about the speed, quality, and creativity of the live customization process. Whether they were first-time marathoners or seasoned Adidas Runners, every guest walked away with something special—an unforgettable experience and a personalized pair of sneakers built to go the distance!
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