Game, Set, Customize: Adidas Brings the Heat at the US Open
On the weekend of September 3rd, 2022, Adidas served up an unforgettable experience for tennis fans at the US Open in New York City. As the crowd flocked to witness some of the world’s greatest athletes compete, they were treated to a unique opportunity to customize their very own Adidas duffel bags with tennis-themed patches.
Throughout the event, the live heat press experience provided by Adidas was a smash hit, engaging fans and immersing them in the spirit of the sport. Store guests selected from an array of commemorative patches, celebrating the iconic US Open, and watched in awe as their personalized Adidas totes came to life.
This high-energy activation not only captured the hearts of tennis enthusiasts, but it also drove store sales, proving once again that customization is a winning strategy for brand engagement. Ace!