Adidas World Cup Tour

For over a month, our live team spread out across the country bringing World Cup fever wherever they were. At each stop, our team heat pressed custom-designed patches onto World Cup jerseys, scarves, and other Adidas gear at pop-up stops across 17 cities nationwide.

Sprinter vans hauled Adidas gear and heat press equipment cross-country, hitting city after city without losing a beat between stops.

Fans picked their gear and got it customized on the spot at every stop. The centerpiece was a set of patches designed and made by Family Industries just for this tour, heat pressed onto whatever jersey, scarf, or piece of swag the fan wanted to customize. Lines formed at every location.

Starch Creative and Adidas wanted a national World Cup activation that felt personal at every stop, running through 17 cities from Houston and Austin to Miami and Atlanta. Nearly 10,000 fans came through the pop-ups and left with custom gear, showing the tour landed at scale.