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Taking footwear to a whole new level with a laser engraved power-up.
The Lowdown
In the heart of New York City, Adidas and Foot Locker teamed up with Lil Tecca to create an immersive, arcade-inspired experience where gaming culture collided with music and sneaker heat and our live customization team was right in the middle of the action.
As beats dropped and joysticks clicked, fans lined up to give their new adidas Originals the ultimate personal touch. That’s right, we brought live laser engraving straight to the sneakerheads. Attendees could deck out their kicks with their name, social media handle, or one of our exclusive pre-made designs. The moment those lasers fired up, the room lit with excitement (and a little smoke), as each shoe transformed into a one-of-a-kind masterpiece.
Between challenging Lil Tecca in gaming battles, vibing with live DJs, and scooping up exclusive prizes, guests left with sneakers that didn’t just look fresh—they told a story.
This wasn’t just a merch customization station—it was a full-blown flex zone, and we were proud to be the spark that helped every guest level up their game.
