Adidas x Hot Wheels Jacket Customization Pop-Up: Speed, Style, and Exclusivity in Los Angeles
On April 1st, 2022, the worlds of fashion and toys collided in a Downtown Los Angeles warehouse space as top influencers gathered to celebrate the release of the custom Adidas x Hot Wheels shoe. To mark this unique collaboration, Family Industries joined forces with Adidas and Hot Wheels to create an exclusive jacket customization pop-up, offering a rare and unforgettable experience for attendees, complete with custom Adidas and Hot Wheels heat transfers and our live heat press experience.
The event brought together a who’s who of the influencer world, with the warehouse space transformed into a sleek and stylish backdrop to showcase the highly anticipated shoe collaboration. While the Adidas x Hot Wheels shoe was undoubtedly the star of the show, it was the opportunity to customize limited edition jackets using custom transfers and our live heat press experience that had attendees buzzing with excitement.
Family Industries facilitated the customization process, providing attendees with a variety of designs and fonts to choose from, allowing them to create a truly personalized jacket that celebrated the Adidas x Hot Wheels collaboration. With only 100 jackets in existence, this exclusive offering was the talk of the event, and guests eagerly lined up to create their unique fashion statement.
As attendees customized their jackets, the atmosphere in the warehouse was electric. The excitement and creativity were palpable, with influencers proudly showcasing their one-of-a-kind creations on social media and generating even more buzz for the Adidas x Hot Wheels collaboration.
The Adidas x Hot Wheels Jacket Customization Pop-Up was a resounding success, demonstrating the power of creative collaboration and customization in elevating a product launch. Family Industries is proud to have been a part of this innovative event, and we look forward to continuing to push the boundaries of customization and event experiences in partnership with leading brands like Adidas and Hot Wheels, utilizing state-of-the-art techniques like custom transfers and live heat press experiences.