All Things Go x AMEX

All Things Go took over Queens for three unforgettable days—and American Express brought an extra spark of fun to the festival grounds. With a lineup celebrating the next wave of music, fans showed up ready to vibe, explore, and leave with something uniquely theirs.

Right at the heart of the action, our team rolled out a customization experience that instantly became a must-visit stop. American Express supplied sleek canvas fanny packs pre-printed with playful festival artwork—think quirky characters, rainbows, and a nod to NYC’s unstoppable spirit. The moment fans hit the front of the line, they were greeted with a spread of bold blue patches featuring everything from bubbly cloud characters to city-proud icons and All Things Go designs.

From there, the creativity took off. Fans pointed out exactly where they wanted their patches to land—top corner, center stage, stacked, spaced out, wherever their vibe led them. With a quick press of heat, our team locked each patch into place, transforming every blank bag into a one-of-a-kind festival keepsake.

By the end of the weekend, the stadium pathways were dotted with custom fanny packs swinging from shoulders and hips, each one telling its own little story. The whole experience brought together style, music, and hands-on personalization in the most electric way—and we were thrilled to help American Express make those moments happen.