Bloomingdale’s

During the peak of the holiday season, the Bloomingdale’s flagship store in New York City transformed into a festive wonderland with the Winter Workshop pop-up, a dazzling collaboration with American Express. The event brought holiday cheer and exclusive perks to American Express cardholders, who were invited to personalize premium gifts—mugs, ornaments, and tote bags.

Our live merch customization team worked their magic, channeling the vibes of Santa’s workshop to create one-of-a-kind holiday treasures. Shoppers selected their favorite gift, and our crew sprang into action with embroidery machines, heat presses, and laser engravers. Whether it was pair of dancing gingerbread men on a tote, bold monograms on a mug, or intricately detailed ornaments, every design was expertly crafted to reflect each guest’s personal style.

The Winter Workshop wasn’t just about gifting—it was about creating memorable experiences. The warm holiday ambiance, sparkling displays, and hands-on customization made the event unforgettable, with guests leaving not only with stunning, personalized gifts but also with a smile.

This partnership with Bloomingdale’s and American Express perfectly blended luxury, creativity, and holiday spirit, proving once again that custom experiences turn every gift into something truly special. Here’s to spreading joy—one custom creation at a time!