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Giving runners more than just a number with custom Boston Marathon patches.
The Lowdown
Boston brought the heart, the hustle, and the hype—and we were right in the middle of it all at the 2025 Boston Marathon! For three straight days, the Boston Marathon Expo was buzzing with energy as thousands of runners prepped for one of the most iconic races on the planet. Inside the Adidas Boston Marathon Store, our live customization team helped take race day fits to the next level.
Adidas invited us to help runners make their official Boston Marathon jackets even more meaningful with custom name patches, and wow—did we deliver! Runners lined up in droves, excited to add a personal touch to their gear. Once they reached the front of the line, they used our sleek mobile customization app to enter their name or nickname. From there, our team sprang into action, printing vibrant patches using our high-speed sublimation printers.
With patches in hand, we grabbed each runner’s jacket and heat pressed their custom design on the spot—adding a layer of personality to an already unforgettable achievement. The excitement was off the charts, the vibes were unmatched, and the jackets? Absolute showstoppers.
Major props to Adidas for letting us be part of this legendary moment. Boston, you crushed it!
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