Scroll Down • Scroll Down •
Camp Rock 3 rolled into Music City with an immersive experience and custom trucker hats.
The Lowdown
20/hrsThroughput
2,500Custom pieces
heat pressed patch customizationCustomization
3Person crew
The Run
Fans built their own Camp Rock 3 trucker hats, each starting with the film’s logo front and center. Guests picked a finishing patch: a music note, guitar pick, lucky horseshoe, or star.
The Pace
The crew heat pressed each patch on site throughout the CMA Fest weekend. Turnaround was quick enough that fans threw the hats on and kept moving through the festival grounds.
The Loop
Guests picked their patch, watched it get heat pressed onto the hat in real time, then put it on immediately. Fans snapped photos with friends and wore the hats all over the festival, turning the activation into a walking billboard for Camp Rock 3.
The Brief
Little Cinema wanted an immersive Camp Rock 3 experience at CMA Fest that could reconnect longtime fans with the franchise’s return. It landed hard, drawing crowds in downtown Nashville and even pulling in Good Morning America for an on-site interview with Sherry Cola and an exclusive clip reveal.
Make Merch The Experience.
Play Video • Play Video •
