
Celebrating hockey history with custom totes for Chicago's most electric fans.




The Lowdown
Hockey history collided with next-level customization at the United Center as the Chicago Blackhawks faced off against the New York Rangers in a thrilling Original Six showdown! Before the teams hit the ice, American Express turned up the excitement with an exclusive pre-game pop-up for cardholders—and our live merch customization crew was right in the middle of the action.
Fans lined up in full force, eager to score a limited-edition Blackhawks tote bag, made even cooler with our custom flair. Armed with state-of-the-art heat presses and an arsenal of bold Blackhawks designs, our team transformed plain totes into personalized fan gear, adding a creative twist to the ultimate game-day experience.
The energy was electric as fans watched their custom designs come to life, leaving with standout swag that perfectly captured their team spirit. With the bold Blackhawks logo front and center, every bag reflected the pride of the hometown crowd.
This unforgettable event wasn’t just about hockey—it was about creating memories, personal connections, and giving fans something extra to cheer about. Big thanks to American Express for teaming up with us to make game night even more legendary!