
Unbeliev-A-Bull fan gear, custom made LIVE in the Windy City.




The Lowdown
The United Center buzzed with excitement as the Chicago Bulls faced off against the Charlotte Hornets, and American Express set the pre-game stage with an unforgettable pop-up experience! Fans who arrived early were treated to the ultimate customization opportunity: designing their own exclusive Bulls hat, with the help of our live merch customization team.
Eager fans of all ages lined up, ready to channel their team spirit into one-of-a-kind headwear. With top tier heat presses and a collection of sleek, bold Bulls patches, our customization wizards worked their magic, transforming plain red and black caps into personalized masterpieces. Whether fans opted for classic logos or bold designs, each hat was a reflection of their love for the hometown squad.
The energy was contagious as fans walked away with their new gear, ready to cheer on the Bulls in style. The pop-up wasn’t just about the hats—it was about creating a unique, interactive experience that brought the community together.
With American Express at the helm and our team delivering custom magic, this one-night-only event was a slam dunk for Bulls fans. Here’s to team spirit, creativity, and unforgettable game-day vibes!