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Ditching cowboy hats for bucket hats in Austin for MLS All-Star Weekend.
The Lowdown
Austin turned all the way up for MLS All-Star Weekend and Coca-Cola’s Beats, Cleats & Eats experience was the crown jewel of the Soccer Celebration! Set against the buzz of downtown, this two-night, soccer-fueled festival brought fans together for an electric celebration of the sport’s culture with live music, games, player appearances, and, of course, custom swag that turned heads.
That’s where our live customization crew came in hot. Repping Coca-Cola, we brought out the heat presses and got to work creating the most iconic accessory of the weekend: custom Coca-Cola bucket hats. Designed to look like wearable Coke cans, vibrant red with the signature white swirl; these hats were already a statement. But we didn’t stop there. Fans could personalize their lids with a variety of exclusive patches, making each bucket hat a one-of-a-kind keepsake from an unforgettable weekend.
The energy? Electric. The line? Wrapped around the block. Fans waited patiently (and proudly!) to get their hands on a piece of the action, proving once again that soccer fans show up—especially when Coca-Cola’s in the mix.
From pitchside cheers to custom gear, we helped bring the culture of the pitch to life in true Coca-Cola style.
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