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From tag to tee in real time. Digital graffiti transformed into wearable World Cup merch.
The Lowdown
50/hrThroughput
645Custom pieces
Graffiti Wall + SublimationCustomization
4Person crew
The Run
Guests designed their own graphics on an interactive digital graffiti wall, then watched those exact designs get sublimation-printed onto crisp white soccer-inspired jerseys. No templates, no two designs alike.
The Pace
Over 6 active days, the activation produced 645 total orders from 1,286 design files generated, with June 21 landing as a peak day. Files moved from wall to production team to heat press in minutes.
The Loop
Guests stepped up to spray-paint stations and went wild, tagging letters, symbols, illustrations, whatever came to mind. Once finished, the art went straight to the production team for file cleanup and printing. Minutes later guests were holding jerseys with their own artwork on it, pointing out details and pulling them on immediately.
The Brief
Unilever wanted Dove’s House of Fresh to celebrate the 2026 World Cup and self-expression, not just push a logo. Partnering with Graffiti+, Family Industries turned a blank-canvas art wall into wearable streetwear on the spot. It landed. Jerseys stopped looking like event merch and started looking like one-off fashion pieces.
Make Merch The Experience.
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