Embroidery
Apparel
Socks
100

Dr. Martens

Los Angeles, CA
Apr 19, 2025
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Dr, Martens store Event

Opening a brand new Dr, Martens store with fresh Docs and custom socks.

Doc Martens live embroidery activation
In-store merch personalization
A shopper smiles while holding up their custom embroidered socks at Dr. Marten Store Event
Close-up of an embroidery machine stitching custom initials onto a pair of black Doc Martens socks.

The Lowdown

The energy was electric at the Del Amo Fashion Center as Doc Martens officially opened its doors in Torrance, CA, and they did it with serious style! To mark the occasion, Doc Martens teamed up with the incredible crew at Coffee ‘n Clothes to give shoppers something extra special—an exclusive live customization experience that had everyone buzzing.

That’s where our team came in! Armed with on-site state-of-the-art embroidery machines and our signature creative flair, we brought the sock game to a whole new level. With every purchase of a fresh pair of Docs, customers had the chance to personalize a pair of Doc Martens socks on the spot. Whether it was initials, full names, or standout phrases, guests worked with our crew to create a look that was totally them.

From the buzz inside the store to the pride on customers’ faces when they slipped on their custom socks, the vibe was nothing short of epic. Doc Martens brought the heat with this grand opening, and we were proud to help make it personal, stylish, and unforgettable—just like the brand itself.

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