F1 US Grand Prix – Austin

Start your engines because Austin was absolutely buzzing for the Formula 1 US Grand Prix! Over 120,000 fans took over Circuit of the Americas for a weekend of speed, sound, and straight-up adrenaline. But the real magic? It all went down inside the AT&T Garage, where AT&T, Red Bull, and Wasserman teamed up to deliver an F1 fan experience like no other.

Between the pulsing beats of the dance floor and the roar of engines echoing in the distance, fans lined up to create something that captured the heart of the race. That’s where our live customization team took center stage—bringing innovation and creativity to the fast lane. Using our mobile customization app and sublimation printing tech, we helped guests design their very own F1-inspired phone cases—each one bold, unique, and totally personalized.

Whether it was Red Bull’s iconic colors or sleek race-day graphics, every phone case became a high-octane work of art—made on the spot and powered by fan energy. By the end of the weekend, the AT&T Garage had become the place to be, proving that when it comes to speed, style, and unforgettable experiences, we’re always in pole position.