FalCon 2024

Fal.Con 2024, presented by Crowdstrike, was an exhilarating four-day event held at the Aria Resort & Casino in Las Vegas, bringing together the brightest minds in cybersecurity. Attendees gathered to tackle pressing security challenges and build a safer future, all while enjoying a world-class event experience.

Our live customization team was thrilled to join forces with Crowdstrike for an unprecedented activation. With the largest booth buildout we’ve ever worked within, the setup was a showstopper—a 360-degree structure complete with stairs leading to a guest lounge in the center. Around every corner, guests encountered a unique customization experience like no other.

We offered three different items to customize—hats, tote bags, and t-shirts—each with its own interactive station. Guests lined up to have their t-shirts screen-printed live, choosing from four distinct designs. Watching the artwork come to life in real time was a hit, as attendees walked away with exclusive, custom-made apparel.

Next, guests flocked to our tote bag station, where they could pick from a collection of eye-popping, sci-fi-inspired designs. Our team used advanced on-site heat presses to transform blank tote bags into one-of-a-kind pieces, leaving attendees in truly in awe.

The final stop? Custom hats. Guests picked their favorite patches to be heat-pressed onto their hats, then added a personal touch by having their name embroidered. The level of personalization and creativity blew everyone away, making the Crowdstrike booth THE most talked-about activation at the event.

Fal.Con 2024 was an unforgettable fusion of innovation, security, and style, with our team at the center delivering unique experiences that left attendees buzzing with excitement.