Fan Central Station x Champs Sports

New York City, New York

May 26, 2026

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Young man waiting at Fan Central Station at Champs Sports store.

Making a stop for Custom Jerseys at Fan Central Station.

Two men smiling, holding a hockey jersey with 'FROST 22' at a sports store.

Two men holding a blue GABE AGUOL jersey at Subway station.

Fans holding soccer balls and jersey at sports event.

Young man in Neymar jersey waiting at subway station.

The Lowdown

22/hrsThroughput

150Custom pieces

live heat-press jersey customizationCustomization

4Person crew

The Run

Fans built their own World Cup jerseys on the spot, picking a global powerhouse, a classic kit design, or something that just matched their style.

The Pace

Heat presses ran morning until night at the grand opening, turning blank jerseys into finished pieces in real time while fans watched.

The Loop

Instead of grabbing a jersey off a rack, fans picked their design and watched our crew customize it right in front of them. Nobody folded their jersey into a bag. They pulled it on immediately, then wandered the pop-up comparing designs, snapping photos, and talking soccer with strangers.

The Brief

Champs Sports and MARKS built Fan Central Station to immerse NYC in World Cup fever, not just mark the occasion. It landed. Fans left wearing their creations, turning the pop-up into a living, breathing soccer crowd instead of a retail space.

Make Merch The Experience.