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Total FAN-demonium in NYC as Nike gave fans the chance to customize the jersey of their dreams.
The Lowdown
Fanatics Fest 2025 wasn’t just a celebration of sports it was a full-on love letter to fandom, and Nike brought the heat with the most electric activation in the building! Right at the heart of the Javits Center stood the jaw-dropping, two-story Nike booth, and front and center? Our live customization team, bringing fan dreams to life one jersey at a time.
Whether you repped football, baseball, soccer, or hoops—Nike had every sport covered. Fans lined up in droves for the chance to build their ultimate jersey. From vinyl transfer placements to VIP-only embroidery, it was full-blown personalization paradise. Attendees got to choose their name, number, and where it all went and then watched in awe as our crew fired up the on-site heat presses and on-site embroidery machines to craft custom gear that felt made for the moment.
But it didn’t stop there. All weekend long, the Nike booth played host to absolute legends. Victor Wembanyama helped fans customize his own jersey, KD handed out signed kicks, CeeDee Lamb got in on the action with a custom baseball jersey, and yes—Travis Scott himself hopped behind the press to customize for the crowd.
It was high energy, high heat, and hands-down the most unforgettable booth at Fanatics Fest NYC.
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