Feel Good Fest x Hollister

Hollister’s Feel Good Fest returned for another year, spreading positivity, self-expression, and mental wellness through music, fashion, and community. In the heart of New York, the energy was electric as shoppers stepped into an immersive in-store experience—one that got even more personal thanks to our live customization team.

Armed with top-tier in-store embroidery machines and expert craftsmanship, we brought a whole new level of style to the event. Guests had the chance to personalize any item they purchased, from cozy hoodies to classic denim jackets, making each piece a one-of-a-kind fashion statement. Whether it was initials, symbols, or meaningful words, our team meticulously stitched each design, turning everyday apparel into wearable art.

As the embroidery machines hummed and designs came to life, customers watched in awe, thrilled by the speed and precision of the process. The excitement was contagious, with attendees leaving not just with stylish, customized Hollister gear but also with a sense of individuality and creativity that perfectly embodied the Feel Good Fest spirit.

With self-expression at the core, this activation was more than just fashion—it was a celebration of confidence, positivity, and feeling good in your own skin!