FIFA Fan Fest

Guests designed and received fully customized FIFA Gaming Couch scarves on-site, each featuring one or two graphics pulled from a library of seventeen tournament-inspired designs.

Once a guest submitted their picks through custom Design Central software, the team ran a fast sublimation workflow that turned digital designs into finished scarves within minutes. Four crew members kept the line moving at 50 scarves an hour.

Guests browsed seventeen graphics on tablets and picked one or two designs to place on their scarf. Some kept it minimal, others filled every inch. Finished scarves came off the line ready to wear, and people wore them right away, wrapping them around shoulders, draping them over gaming chairs, and holding them up for photos.

Netflix and EA wanted the FIFA Gaming Couch pop-up to feel like more than a gaming demo. They wanted fans inside the World Cup moment, with a wearable, customized souvenir that tied the gaming experience to real tournament culture. Guests left with a scarf carrying that energy out the door.