Scroll Down • Scroll Down •
Adding a little Fan-Flair to FIFA's Gaming Couch.
The Lowdown
50/hrThroughput
1000Custom pieces
SublimationCustomization
4Person crew
The Run
Guests designed and received fully customized FIFA Gaming Couch scarves on-site. Each scarf featured one or two graphics chosen from a library of seventeen tournament-inspired designs.
The Pace
Once a guest submitted their selections via our custom Design Central software, the team ran a fast-paced sublimation workflow that turned digital designs into finished scarves within minutes.
The Loop
Guests browsed seventeen graphics on tablets and picked one or two designs to place on their scarf. Some went minimal. Others filled every inch. Finished scarves came off the line ready to wear, and people did exactly that; wrapping them around shoulders, draping them over gaming chairs, holding them up for photos.
The Brief
Netflix and EA wanted the FIFA Gaming Couch pop-up to feel like more than a gaming demo. The goal was to put fans inside the World Cup moment. A wearable, customized souvenir tied the gaming experience to real tournament culture and gave guests something to carry that energy out the door.
Make Merch The Experience.
Play Video • Play Video •
