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Custom kits at the ultimate World Cup watch party.
The Lowdown
500/hrsThroughput
6000Custom pieces
Heat Press CustomizationCustomization
6Person crew
The Run
Fans customized their soccer jersey sleeves by choosing patch designs and placement, then watched the crew heat-press each patch on the spot for a clean, professional finish.
The Pace
Patches went on in real time as fans waited, keeping the station moving through the high-energy FIFA activation on Santa Monica Pier.
The Loop
Attendees browsed a curated set of patches on on-site tablets, picking both design and where it landed on their jersey sleeve. The Family Industries LIVE crew then heat-pressed each selection right there, turning a quick choice into a wearable souvenir from the Michelob Ultra experience.
The Brief
Michelob Ultra wanted the FIFA Pitchside Club crowd to walk away with more than just a good time, they wanted a tangible piece of the day. The patch customization station gave soccer fans a personalized, wearable memory tied directly to the brand, and it landed with the World Cup energy on the Pier. The biggest takeaway was $150,000 in jerseys sold.
Make Merch The Experience.
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