GM – Hollywood

Hollywood, CA

May 9, 2025

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Electrifying outdoor shoppers with customizable totes and hats.

GM-branded trucker hats and tote bags for live customization at the EVs for Everyone pop-up.

GM-branded live customization booth with heat press stations and display of custom hats and tote bags at The Grove in Hollywood.

Live event customization for automotive branding

Guest holding a personalized GM trucker hat with EV-inspired patch, smiling in front of the “EVs for Everyone” activation display.

The Lowdown

Electric vibes and style collided at The Grove in Hollywood as GM revved up excitement with their bold “EVs for Everyone” pop-up! In the heart of L.A.’s iconic outdoor mall, GM rolled out a sleek, walkable display of their electrifying lineup of EVs—giving guests a close-up look at the future of driving. But the innovation didn’t stop at the cars…

Our live customization team brought the energy, giving attendees a chance to level up their experience with exclusive GM gear! Guests could choose between custom tote bags or trucker hats, each decked out with event-only patches that captured the cutting-edge spirit of GM’s EV revolution. Once they made their pick, our crew fired up the heat presses and transformed their selection into a one-of-a-kind keepsake—made right on the spot!

The atmosphere was buzzing with excitement as shoppers, car enthusiasts, and curious passersby got to walk away with a custom piece of the event—and a taste of what GM’s electric future feels like.

From cars to customization, GM’s “EVs for Everyone” pop-up proved that innovation isn’t just about tech—it’s about creating unforgettable, interactive experiences.

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