Google Cloud

Austin, TX

Feb 11, 2025

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Innovation meets customization in the heart of Austin.

Personalized soccer jerseys at Google event

Excited Google Cloud attendees showcase their personalized soccer jerseys, featuring custom names and numbers, at Q2 Stadium.

personalized name and number onto vinyl for a Google Cloud soccer jersey at the live activation station.

A Google Cloud event guest selects their name and number on a tablet for a personalized soccer jersey at Q2 Stadium.

The Lowdown

At Q2 Stadium in Austin, Texas, Google Cloud brought together some of the brightest minds to explore the game-changing potential of Generative AI—and our live customization team was there to turn that innovation into something tangible.

Attendees weren’t just there to learn; they had the chance to create—specifically, their very own custom Google Cloud soccer jersey. Using our mobile customization app, guests stepped up to the tablet, selected their name and number, and watched as their vision came to life. Our team worked at lightning speed, printing out the personalized vinyl transfers and heat-pressing them onto jerseys right before their eyes.

Just like Generative AI is reshaping industries, this activation proved that customization is redefining brand experiences—making every touchpoint personal, engaging, and unforgettable. Google Cloud’s event was all about pushing boundaries, and we were honored to help bring that vision to life in a tangible (and wearable!) way.

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