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Custom Koozies - the Bell of the GovBall.
The Lowdown
GovBall 2025 lit up New York City with three unforgettable days of music, energy, and non-stop good times—and right in the middle of all that festival magic, Espolòn Tequila brought the flavor with an activation that turned everyday essentials into must-have style statements.
Our live customization team set up shop to transform water bottles and koozies into vibrant keepsakes that perfectly captured the spirit of GovBall. With the bass pumping and the crowd buzzing, fans lined up to snag their very own Espolòn gear. Each guest could pick from three exclusive designs, all inspired by the bold, artistic look of Espolòn’s legendary bottle labels—think skeletons, fiestas, and a rebellious edge that screamed iconic.
Once they made their choice, our crew fired up the heat presses and worked their magic in real time. You could practically feel the excitement as freshly pressed bottles and koozies were handed over, still warm to the touch and ready to show off all day long.
From the first beat to the final encore, Espolòn’s booth was a magnet for festival goers who wanted to sip in style. It was an unforgettable fusion of music, creativity, and tequila-fueled fun—and we were thrilled to be part of every second.
