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The Lowdown
CIAA Fan Fest 2025 was the ultimate celebration of basketball, culture, and community, and Home Depot made sure HBCU pride was on full display! As thousands of fans poured into the Baltimore Convention Center for two days of music, food, step shows, and nonstop energy, our live on-site merch customization team was there to make sure everyone left with something extra special.
In partnership with Home Depot’s Retool Your School program, we brought fans into the action with exclusive, one-of-a-kind custom t-shirts. The Home Depot booth was a non-stop party, complete with a live DJ, high-energy vibes, and a crowd that kept growing by the minute. Fans lined up, eager to put their personal spin on a fresh new tee. Once they reached the front, they hopped onto our tablets, used our cutting-edge mobile customization app, and designed their perfect shirt—choosing unique colors, fonts, and graphics to rep their HBCU spirit.
With our high-speed sublimation printing, each custom design was transformed into a vibrant, high-quality shirt within minutes. Fans left not only with a brand-new tee but also with an unforgettable experience, proving once again that Fan Fest is where the culture lives!