Dove’s House of Fresh – Miami

Guests built their own World Cup-themed jerseys at touchscreen kiosks, picking design, name, and number before confirming the order on-screen.

Once confirmed, the on-site team cut each design with a vinyl plotter and heat pressed it straight onto the jersey. No pre-production, no shipping. Guests went from kiosk to wearing their jersey in minutes.

The activation, branded as both ‘House of Fresh’ and ‘Dove Men Ritual House,’ included a turf pitch area where guests could kick around a soccer ball. After building their jersey on the kiosk, guests watched it get made on the spot, then walked straight onto the turf to play in it.

Dove Men+Care wanted a World Cup tie-in that felt personal and immediate, not another branded giveaway. Working with The Team, Family Industries delivered real-time, made-to-order jerseys that let every guest walk away with something built for them and worn within minutes.