House of Goal x Jameson

Guests customized Jameson koozies, trucker hats, and socks using a mobile app built specifically for Jameson. Designs were dragged and dropped onto the item, then printed onto sublimation transfers, heat pressed, and handed over to the guest. On-site in real time.

The activation ran for 17 straight days as part of House of Goal. A crew of 4 handled the entire run, keeping a steady flow of custom gear moving through the space.

Guests picked their item, then used the custom app to drag and drop designs onto koozies, hats, or socks. Family Industries printed each design as a sublimation transfer and heat pressed it directly onto the item, turning it around in front of the guest. No two pieces came out the same.

Jameson wanted a hands-on merch moment for House of Goal, the 17-day soccer culture festival in Brooklyn during the biggest summer in global futbol. Our live customization team built a completely custom app and delivered live, branded, made-to-order gear that let fans walk away with merch made to remember the moment.