Showcasing the power of individuality through AI-designed artwork.
The Lowdown
San Francisco was fired up for Microsoft Ignite, but nothing drew a crowd quite like the futuristic fusion happening at the Ingram Micro booth. In a sea of AI demos, product roadmaps, and mind-bending tech sessions, Ingram Micro set out to do something totally different—something that put attendees inside the innovation. And that’s exactly where our team came in.
Together, we rolled out a next-level activation powered by Microsoft Copilot and a custom-built mobile experience that turned personalities into art. Attendees kicked things off by answering a handful of playful, introspective questions—quirks, preferences, work vibes, all of it. Copilot processed those answers and instantly generated an abstract, AI-crafted visual that felt strikingly personal. Every piece was wildly unique, from bold geometric chaos to soft, dreamy gradients.
Once the digital art was locked in, our live customization team jumped into action. Using blazing-fast sublimation, we transformed each AI masterpiece into a premium tote bag—still warm from the press when handed back to its creator. Watching someone see their personality turned into physical art for the first time? Pure magic.
All week long, the booth overflowed with excitement, curious minds, and tote bags that looked like they belonged in a gallery. Ingram Micro didn’t just showcase AI—they let people wear it. And that changed everything.