Customized Project
Headwear
Hats
1,000

Kentucky Derby x FanDuel

Louisville, KY
May 3, 2025
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Kentucky Derby and FanDuel Event Activation

Putting the dapper in Derby style with completely customizable Derby hats.

Guests selecting feathers, charms, and hat bands to create custom Derby hats at the FanDuel event during the 151st Kentucky Derby.
custom Derby hats at the FanDuel event during the 151st Kentucky Derby
Custom Derby hats live activation
Event attendees wearing personalized Derby hats created at the FanDuel x Kentucky Derby customization activation.

The Lowdown

When it comes to throwing an unforgettable Kentucky Derby bash, FanDuel didn’t just show up—they stole the show! As the 151st running of the Kentucky Derby took over Churchill Downs, FanDuel turned up the excitement just down the road with an all-out celebration at Old Forester Paristown Hall—complete with food, drinks, giveaways, and a high-energy performance from country rock star Shaboozey to keep the party rollin’ long after the final horse crossed the finish line.

But the real showstopper? The Derby hat customization experience brought to life by our epic live customization crew. We teamed up with FanDuel to give guests the chance to design their own head-turning Derby hats. Whether they went classic or bold, each guest picked a base—navy, tan, or brown—and then dove into a treasure trove of accessories: think feathers, charm clips, stylish hat bands, horseshoes, cowboy boots, and more!

Our team worked side-by-side with each guest to make sure their vision came to life, crafting hats as unique and spirited as the people wearing them. The result? A room full of custom derby style and one unforgettable race-day experience.

FanDuel brought the vibes—we brought the flair. Derby Day will never be the same!