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Hyping Laker fans up before tip-off w/ exclusive totes.
The Lowdown
Purple and gold energy hit before tip-off at Crypto.com Arena. As fans streamed in for Lakers vs. Magic, American Express flipped the usual pregame routine with a courtside-worthy pop-up just outside the arena—rewarding early arrivals with something they could take home and actually use.
That’s where our live customization crew came in. Working alongside American Express and Momentum Wordlwide, we turned a simple tote into a full-on fan flex. Guests kicked things off by choosing from four bold Lakers designs, each dripping with that unmistakable LA typeface and logo. Next decision: classic black or clean khaki canvas. From there, it was go time.
Our heat presses stayed hot as we pressed design after design, transforming blank totes into game-day staples in minutes. Even with fewer than 400 bags available, the line told a different story—fans weren’t just passing time before tip-off, they were locking in something exclusive. The buzz built with every press, every reveal, every tote hoisted up in victory before the game even started.
By the time doors opened, hundreds of Lakers fans were heading inside with custom gear in hand and the night already off to a strong start. Proof that sometimes the best plays happen before the ball is even in the air.
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