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Creativity and collaboration gave way to an out-of-this-world customization experience. Some assembly required.
The Lowdown
At the Pharrell Williams x LEGO “Over The Moon” event in Hollywood, LEGO and Pharrell Williams welcomed attendees into a playful, imaginative world to celebrate the launch of his exclusive LEGO set. As excitement filled the air, our live customization team was on hand to add an extra creative twist to the experience, offering a unique opportunity for guests to design their very own Pharrell Williams x LEGO tote bags.
With a vibrant assortment of exclusive patches inspired by the event and the “Over The Moon” LEGO set, attendees could hand-pick their favorite designs to customize their tote. As guests approached our booth, the energy was high as they arranged their patches and watched our team work their magic with state-of-the-art live heat presses. In just minutes, their personalized totes came to life, featuring Pharrell’s playful designs combined with the iconic LEGO aesthetic.
The collaborative spirit of the event truly shone through as kids and adults alike embraced the “power of play.” Our live customization team was thrilled to contribute to the interactive fun, helping each guest leave with a one-of-a-kind keepsake to remember this joyful, creative celebration.
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