Levi’s LA Benefit Shop

In the wake of the devastating fires that tore through parts of Los Angeles, Levi Strauss & Co. stepped up in a big way, hosting the Benefit Shop for LA—an event dedicated to providing free Levi’s® apparel to those impacted by the fires. Set in the heart of Los Angeles, this special activation wasn’t just about clothing—it was about community, resilience, and renewal.

To make the experience even more meaningful, our live printing team joined forces with Levi’s to bring custom screen printing to the event. Attendees were invited to customize their new garments, choosing from four exclusive designs that could be printed on their selected items. From bold graphics to meaningful symbols, each design added a layer of self-expression and empowerment to their fresh wardrobe.

As guests picked their favorite pieces, our team worked with precision and speed, bringing their selections to life through live screen printing. Watching their garments transform in real time brought smiles, excitement, and even a few emotional moments.

This event was more than just fashion—it was about helping people rebuild, express themselves, and feel a little more like themselves again. Levi’s showed up for LA in the best way possible, and we were honored to be part of it.