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Teeing Off in Style: Lexus Drives the Houston Open 2022 to New Heights
The Lowdown
In November 2022, Lexus, as the official sponsor of the Houston Open Golf Tournament, offered an experience that made quite the impression. Attendees were treated to a unique activation that combined the brand’s luxury and the laid-back atmosphere of the golf course: custom embroidered bucket hats that perfectly captured the essence of the event.
We took care of the branding ahead of the event, sewing a sleek Lexus hem tag onto each hat, reflecting the powerful connection between Lexus and the world of golf. Guests filled out order cards, picking their preferred bucket hat color and custom text, resulting in a personalized accessory that spoke to each individual’s style.
The vibe at the Houston Open 2022 was upscale yet relaxed, allowing guests to fully immerse themselves in the world of golf. As they enjoyed the tournament, the attendees were thrilled to create their own one-of-a-kind souvenirs. Lexus’s attention to detail and commitment to providing an engaging experience left a lasting impression on everyone present.
Without a doubt, the Lexus-sponsored Houston Open 2022 was a hole-in-one. The custom embroidery and monogramming activation added a touch of sophistication and personalization to the event, illustrating Lexus’s dedication to offering unforgettable experiences. Guests left the tournament not only with a fashionable keepsake but also with an appreciation for the seamless union of luxury and sport that Lexus embodies.
