Lollapalooza 2024

The 20th anniversary of Lollapalooza in Chicago was a whirlwind of music and excitement, taking over the city for four unforgettable days. Nestled among the trees, the Toyota Music Den was a lively hub of activity, featuring live performances and customizable merchandise that added an extra layer of fun to the festival.

Our live customization team partnered with Toyota to take the Music Den experience to new heights. On one side of the tent, festival-goers were treated to personalized keychains crafted with precision using our high-tech laser engravers. The demand was nonstop, with attendees eager to take home a unique memento from Lolla’s milestone year.

Meanwhile, on the other side of the tent, fans lined up all weekend long to get their hands on a pair of custom socks. Using state-of-the-art live sublimation printing, our team created vibrant, eye-popping designs that festival-goers could choose and watch come to life before their eyes. The excitement was palpable as each pair of socks was transformed into a flashy piece of wearable art.

The vibe at the Toyota Music Den was nothing short of electric. The combination of live music, interactive customization, and the joy of creating something unique made it a standout feature of Lollapalooza. Our collaboration with Toyota not only provided festival-goers with memorable keepsakes but also elevated the overall festival experience, making Lollapalooza 2024 a weekend to remember.