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Turning up the neon to celebrate 20 years of Lolla in Chicago with custom visors.
The Lowdown
Lollapalooza 2025 brought the heat, the beats, and the custom fits—and Toyota’s Music Den was the place to be all weekend long! Nestled in the shady trees of Grant Park, the Music Den celebrated 20 epic years of Lolla in Chicago with nonstop performances from buzzing bands and DJ sets that kept the crowd grooving from day to night.
But the real fan-favorite moment? It all went down just outside the Den, where our live customization crew cranked up the excitement with a head-turning experience: custom neon visors, made on the spot!
Here’s how it worked: Fans stepped into the sleek 2025 Toyota 4Runner, where our mobile customization app awaited them on tablets. With just a few taps, guests could type in the word or name they wanted featured on their visor. Then—bam!—our team jumped into action, printing each entry onto vibrant transfer paper, cutting it with laser precision, and applying it to each visor with expert flair.
The result? A sea of glowing visors and grinning fans who felt seen, styled, and celebrated. Toyota brought the vehicle. We brought the vibe. And together, we turned the Music Den into a hub of pure festival magic.
