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Sockin' it to festival goers with custom Goldtoe socks.
The Lowdown
Lollapalooza‘s 20th year in Chicago was an epic celebration of music, art, and style. In the heart of Grant Park, right next to the iconic Buckingham Fountain, the legendary sock brand Goldtoe hosted a standout customization experience. Festival-goers flocked to the Goldtoe booth for the chance to pick from a giant selection of socks and personalize them with unique patches.
Our live customization team were there to bring this exciting experience to life. Guests were thrilled as they browsed through a variety of Chicago-inspired patches, each one designed to capture the spirit of the city and the festival. Once they made their selections, they watched in anticipation as our team expertly heat pressed the patches onto their brand new Goldtoe socks.
The vibe at the Goldtoe booth was energetic and fun, with fans lining up all day to get their hands on these custom creations. The combination of high-quality Goldtoe socks and the ability to personalize them with cool, locally inspired patches made this a must-visit spot at the festival.
Our collaboration with Goldtoe not only provided festival-goers with unique, stylish souvenirs but also added a creative and interactive element to their Lollapalooza experience.
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